About us

All About ASCI

Know all about what we do, how self-regulation works, the people at ASCI and the impact we create through our work.

History & Key Milestones

ASCI was formed in 1985 by professionals from the advertising and media industry to keep Indian ads decent, fair and honest. Over the years, our work and role has evolved greatly.

About Self-Regulation

An overview of self-regulation and how it benefits all stakeholders.

The Work We Do

Supporting advertisers get it right as well as correcting them when they get it wrong.

People

Meet the ASCI board, Our Consumer Complaints Council Members, Consultative Committee and our Secretariat team who together champion responsible advertising.

Annual Reports

Read up on important milestones, changes and progress made year-on-year by ASCI.

Ad Campaigns

Here are the ads that ASCI has made in the past to encourage consumers to be more vigilant.

ASCI Explained